Khamaj
Khamaj had a clear point of view.
The Moment
Khamaj had a clear point of view. Moroccan at its core.
But it wasn’t landing. Collections lacked context.
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The Move
We took control of the brand. Every collection had intent.
Sense of Summer. Sounds of the Sea.
Clear narrative, direction, and rollout.
Everything moved as one system.
The Aftermath
The shift was visible.
People didn’t discover Khamaj at exhibitions.
They recognised it. Remembered it.
Khamaj became a brand known for the world it built each time.
"Ekaha didn't just manage our social they built our presence. The results spoke for themselves."